How to Gather Customer Data and Improve Loyalty with Retail Epos Software UK?

There are countless reasons behind retailers to track customer data in their retail EPOS software…

The data stored in your point of sale software retail can be used in unlimited number of ways and allows you to perform powerful queries. For example, you can easily create a list of all customers that bought a certain type of product and send them an offering of a related item. You can easily identify and send your 100 most profitable customers a pleasant gift at Christmas. Or identify your customers that haven't shopped in the previous 4 months. What's more, since these customers could be drifting away, you could send them a £20 discount voucher to get them back.

With all the advantages, many retailers still unable to track customer data since it’s difficult to get their customers to volunteer personal data. Also, most employees don't feel comfortable asking for this data.

Luckily there are proven methods to collect customer data consistently...

The simple way is to give customers a compelling reason to give you their data. Furthermore, let them know "why" you're asking their personal information.

For example, you could tell the customer, "Can I get your name and address so we can track your purchases for our customer loyalty program and send you discounts when you qualify?" For example, if you ever need to return something we can easily pull up your receipt in the PC."

There are lots of powerful ways to motivate your customer to give you their data. When you think of a technique that works for you, write a script for your staff to follow and keep it handy at the retail epos software UK.

In addition, you should tell the customer that you will never share or sell their name with anyone!

 

Always remember that your customers will purchase from your competitors in a heartbeat and you have to work hard to keep them returning back! So start working a on the little things to improve your customer loyalty today.

If you need any help in finding a reliable retail till software that will do all the things you need, at that point look at the epos software from Emperium POS - It includes all that you have to quickly find the "perfect" EPOS system for your business.