At the time when someone makes a purchase,
they prefer buying from those who trust and who has treated them fairly in the
past. If you were to rent a "cool list" you may, with a well crafted sales
letter or promotion, get a 1 to 3% response on the offer. In any case if you
send the same letter to your previous customers, you can see a return that is much
better with response rates as high as 25%!
When crafting your marketing campaigns,
you should constantly include the customer's name and customize the message.
This process has proven to drastically increase the effectiveness of mailing
efforts.
The issue is, mailing every one
of your customers individually (composing their names and email addresses again
and again) would actually take many hours of tedious work...
Fortunately, many good pos software uk resolve this issue by allowing you to merge fields into your email
messages, promotions or sales letters with the goal that when people get your
message, they assume you know them!
Sending customized emails or
letters to your past customers can be a very powerful and profitable marketing
strategy. Not only can you create instant sales revenue, however it improves
your company's name recognition too...
As a general guideline, the experts
say that you should keep in contact with your previous customers at least twice
a year - so when they're ready to buy, they consider you first!
You may be thinking... how might
I send my customers a message 2 to 6 times each year without annoying them? All
things considered, you should blend in helpful information and promote your offer
in a non-intrusive way. In other words, write as if you're paying special attention
to your customer's best interests.
To get your innovative juices
flowing, here are a couple of great ways to get more sales and improve customer
loyalty. You could...
- Automatically send thank-you letters after huge purchases.
- Notify them about discounts - As an esteemed customer, I wanted to inform you regarding a 10% discount sale we're having for our past customers!
- Send birthday cards.
- Send articles or informational newsletters.
- Send promotional emails for add on sales - I saw you bought the XYZ gadget. You should consider the XYZ attachment which encourages you do various things.
- Send letters to regain lost customers - I saw you haven't been back for more than 9 months. Here's a no strings attached voucher for £ Amount to get you back to see us once again.
- Promote your service by sending a letter that says - Your XYZ product was last serviced on XX/XX/XXXX and we're having a tune up special for just £ Amount...
- Offer a week sale to your top 200 customers.
