How to Maximize Your Profits Using POS Software

The most powerful marketing tool is the customer list saved in your POS software! For example, you can make lots of extra sales and boost your response by 1000% when sending your current customer promotions.

At the time when someone makes a purchase, they prefer buying from those who trust and who has treated them fairly in the past. If you were to rent a "cool list" you may, with a well crafted sales letter or promotion, get a 1 to 3% response on the offer. In any case if you send the same letter to your previous customers, you can see a return that is much better with response rates as high as 25%!

When crafting your marketing campaigns, you should constantly include the customer's name and customize the message. This process has proven to drastically increase the effectiveness of mailing efforts.

The issue is, mailing every one of your customers individually (composing their names and email addresses again and again) would actually take many hours of tedious work...

Fortunately, many good pos software uk resolve this issue by allowing you to merge fields into your email messages, promotions or sales letters with the goal that when people get your message, they assume you know them!

Sending customized emails or letters to your past customers can be a very powerful and profitable marketing strategy. Not only can you create instant sales revenue, however it improves your company's name recognition too...

As a general guideline, the experts say that you should keep in contact with your previous customers at least twice a year - so when they're ready to buy, they consider you first!

You may be thinking... how might I send my customers a message 2 to 6 times each year without annoying them? All things considered, you should blend in helpful information and promote your offer in a non-intrusive way. In other words, write as if you're paying special attention to your customer's best interests.

To get your innovative juices flowing, here are a couple of great ways to get more sales and improve customer loyalty. You could...

•  Automatically send thank-you letters after huge purchases.
• Notify them about discounts - As an esteemed customer, I wanted to inform you regarding a 10% discount sale we're having for our past customers!  
• Send birthday cards.
• Send articles or informational newsletters.
• Send promotional emails for add on sales - I saw you bought the XYZ gadget. You should   consider the XYZ attachment which encourages you do various things.
• Send letters to regain lost customers - I saw you haven't been back for more than 9 months. Here's a no strings attached voucher for £ Amount to get you back to see us once again.
• Promote your service by sending a letter that says - Your XYZ product was last serviced on XX/XX/XXXX and we're having a tune up special for just £ Amount... 
•  Offer a week sale to your top 200 customers.

The potential outcomes are endless. The key is to customize your mailings, create a powerful offer, and explain the benefits of what you're selling. The test and track the results of each campaign. In case if you find a winner, continue running it two times every year, or as long as it's effective.